Since 2010, we've been redefining beauty standards with premium, cruelty-free cosmetics that empower individuals to express their unique beauty.
Sanmathi Cosmetics was founded by Sophia Reynolds, a makeup artist with a vision to create cosmetics that combine luxury with ethics. Frustrated by the lack of high-quality, cruelty-free options in the market, Sophia set out to create her own line.
What started as a small boutique brand has grown into an internationally recognized name, loved by makeup artists and beauty enthusiasts alike. Our commitment to innovation, quality, and ethical practices remains at the core of everything we do.
Today, we continue to push boundaries in cosmetic science while staying true to our founding principles: beauty should be luxurious, accessible, and never come at the expense of our values.
To create innovative, high-performance cosmetics that enhance natural beauty while maintaining uncompromising ethical standards and sustainability practices.
To become the world's most trusted beauty brand, known for revolutionizing the cosmetics industry through innovation, inclusivity, and ethical leadership.
Ethical sourcing, cruelty-free practices, inclusivity, innovation, and customer empowerment guide every decision we make as a company.
Sanmathi Cosmetics was founded in a small studio in New York City with just 5 lipstick shades.
Landed our first major retail partnership, expanding to 50 stores nationwide.
Received Leaping Bunny certification, officially becoming a cruelty-free brand.
Expanded to Europe and Asia, with products now available in over 30 countries.
Launched our sustainability initiative, committing to 100% recyclable packaging by 2025.
Opened our state-of-the-art research and innovation lab in California.
Our products are developed in our innovation lab using cutting-edge cosmetic science and the finest ingredients.
All our products are Leaping Bunny certified and 85% of our range is vegan, with plans to reach 100% by 2024.
We're committed to reducing our environmental impact through recyclable packaging and responsible sourcing.
Every product undergoes extensive safety, stability, and performance testing before it reaches you.
Cruelty-Free
Vegan Products
Product Variants
Countries
Our passionate team of beauty experts, scientists, and innovators work together to create products you'll love.
Founder & CEO
Former makeup artist with 15+ years of industry experience.
Head of Research & Development
PhD in Cosmetic Science with 12 years of formulation expertise.
Creative Director
Former fashion magazine beauty editor with an eye for trends.
Sustainability Officer
Environmental scientist leading our green initiatives.