Our Story of Beauty & Innovation

Since 2010, we've been redefining beauty standards with premium, cruelty-free cosmetics that empower individuals to express their unique beauty.

Our Brand Story

Sanmathi Cosmetics was founded by Sophia Reynolds, a makeup artist with a vision to create cosmetics that combine luxury with ethics. Frustrated by the lack of high-quality, cruelty-free options in the market, Sophia set out to create her own line.

What started as a small boutique brand has grown into an internationally recognized name, loved by makeup artists and beauty enthusiasts alike. Our commitment to innovation, quality, and ethical practices remains at the core of everything we do.

Today, we continue to push boundaries in cosmetic science while staying true to our founding principles: beauty should be luxurious, accessible, and never come at the expense of our values.

Brand Story

Our Mission & Vision

Our Mission

To create innovative, high-performance cosmetics that enhance natural beauty while maintaining uncompromising ethical standards and sustainability practices.

Our Vision

To become the world's most trusted beauty brand, known for revolutionizing the cosmetics industry through innovation, inclusivity, and ethical leadership.

Our Values

Ethical sourcing, cruelty-free practices, inclusivity, innovation, and customer empowerment guide every decision we make as a company.

Our Journey

2010
Company Founded

Sanmathi Cosmetics was founded in a small studio in New York City with just 5 lipstick shades.

2013
First Retail Partnership

Landed our first major retail partnership, expanding to 50 stores nationwide.

2015
Cruelty-Free Certification

Received Leaping Bunny certification, officially becoming a cruelty-free brand.

2018
International Expansion

Expanded to Europe and Asia, with products now available in over 30 countries.

2021
Sustainability Initiative

Launched our sustainability initiative, committing to 100% recyclable packaging by 2025.

2023
Innovation Lab Opening

Opened our state-of-the-art research and innovation lab in California.

Quality Standards

Advanced Formulations

Our products are developed in our innovation lab using cutting-edge cosmetic science and the finest ingredients.

Cruelty-Free & Vegan

All our products are Leaping Bunny certified and 85% of our range is vegan, with plans to reach 100% by 2024.

Sustainable Packaging

We're committed to reducing our environmental impact through recyclable packaging and responsible sourcing.

Rigorous Testing

Every product undergoes extensive safety, stability, and performance testing before it reaches you.

100%

Cruelty-Free

85%

Vegan Products

200+

Product Variants

30+

Countries

Meet Our Team

Our passionate team of beauty experts, scientists, and innovators work together to create products you'll love.

Sophia Reynolds
Sophia Reynolds

Founder & CEO

Former makeup artist with 15+ years of industry experience.

Dr. Michael Chen
Dr. Michael Chen

Head of Research & Development

PhD in Cosmetic Science with 12 years of formulation expertise.

Isabella Rossi
Isabella Rossi

Creative Director

Former fashion magazine beauty editor with an eye for trends.

David Park
David Park

Sustainability Officer

Environmental scientist leading our green initiatives.